Here we are at last, after two years in the making. The Scripps College of Communication Undergraduate Certificate in Social Media Studies went live this semester. The program has created buzz around campus and is drawing students from all over.
If you’ve enrolled in the program, welcome! You have chosen to take advantage of many big opportunities. It is exciting to work with so many of you in our classes, which span four schools in the Scripps College.
If you are considering the certificate, I encourage you to look around on this web page and to contact either me (firstname.lastname@example.org) or Lexi Gojdics, our student coordinator (email@example.com). We’ll be happy to answer your questions and provide more information.
Why study social media?
Since you were a child, you have seen social media boom into a sprawling industry. Some of the world’s most powerful corporations are social media companies. The scene changes at a head-spinning pace with new networks sprouting up constantly. New business models emerge as social networks explore unprecedented ways to reach people and relate with them.
Almost no field exists in which social networking is unimportant. From health industries to education, from the environmental sector to health care, it is essential that professionals understand how to use social media. This is especially true in the worlds of business and public policymaking. In fact, whatever your career choice, you likely will be working with social media in one form or another.
Just as important is the opportunity to learn about social media’s roles in society. You probably already know how to use social networks. You likely participate in a few. But social media literacy is a skill that is vital to living in today’s world. More on that later.