Peter Wyse, Vice President of Production and Development for Warner Brothers Interactive Entertainment spoke to students in the MDIA bootcamp class Media and the Creative Process last Tuesday, February 9th. Mr. Wyse, who oversaw production of the popular games Mad Max, Batman: Arkham Knight, WWE Immortals, Middle-earth: Shadow of Mordor, and a variety of the LEGO games series, will share unique insights on Warner Brothers’ strategy for developing multi-million dollar video games in today’s market.
MDIA 1020: Media and the Creative Process is a class where students get a chance to explore a wide variety of media — from screenwriting to game design; animation, sound design, and music production, as well as narrative and documentary video production. “This class does it all,” says associate professor Eric Williams, who teaches the course. “I am very excited that Mr. Wyse will be able to join us. It is important for students to understand that concepts they learn in their first year of our program will still be relevant when they are working in the field and running their own production division. Peter is the real deal,” says Williams, “He worked his way up through the industry when the industry was being created. Now he oversees a division with hundreds of people — all dedicated to making cutting edge interactive experiences.”
Mr. Wyse explains that Warner Brothers uses well-researched and proven models for development. “There are some key concepts that we, as a game development team, revisit at each stage of the process. For instance, we have found that players are most engaged when three basic psychological needs are being met.” What are these key psychological needs that make video games successful? To find out, you’ll have to ask a student who attended Mr. Wyse’s talk last Tuesday.
Mr. Wyse is a member of the Advisory Board for the Scripps College Immersive Media Initiative, dedicated to advancing interactive and immersive media technologies at Ohio University.