Thanks to the prevalence of smartphones, we now bring social media everywhere we go. We think the world is within reach through social media. Entertainment is shared by simple clicks on Facebook; revolution happens through retweets on Twitter; and mundane life becomes attractive and marketable on YouTube.
Skip (some of) The Parties and Create a Digital Brand: How Social Media Can Change Your Future.by Alaina Shearer, President and Founder of Cement Marketing, OU Alumnus 2001 People ask me all of the time, “How did you start a digital advertising agency?” My answer is always the same, “I don’t know, I just had to do it. Something inside of me wouldn’t shut up until I did.”For you the tug at your gut may be something else. In fact, the truth is not everyone is cut out for starting a business.
The semester is on to a great start! The brand new course in social media analytics is being well received by students in the Scripps College of Communication as it advances their social media skills to a new level. As part of the Social Media Certificate, the course is already proving to be a game changer.
By Kaitlin Hatton When I first started the Social Media Certificate program, I knew I would learn valuable material for my career after leaving Ohio University. However, after two years in the program, I had a photograph campaign go viral. The campaign, “Defying Stereotypes” was a collaborative effort with my sorority, Delta Gamma, and I was able to apply what I had learned in class.
by Hanna Cimperman, Senior Media & Social Change Major, Journalism Minor, Social Media Certificate As an incoming freshman, it's nearly impossible to understand the amount of opportunity that a college like Ohio University offers. Throughout high school, you’re told you can be a doctor, a lawyer, a teacher, a business person, etc. These are all great careers for many people, but none felt quite right for me.