Associate Director for Graduate Studies
Schoonover Center 310
Areas of Expertise
- Professional Development for the Media Industries
- Audience Theory and Research
Roger credits his mother for his love of media and his father for loving what he does for a living. He grew up in a small Arkansas town with an inexplicable interest in the business of media and followed that passion to his present position in the School of Media Arts and Studies. Along the way, Roger worked professionally as a sportswriter (five years) and as a creative director at an advertising agency (two years). He spent a year in Japan as a Fulbright Scholar, followed by six years as a consultant for Japan's National Association of Commercial Broadcasters. He has also taught and/or presented research in Australia, Qatar, Denmark, the UK, Singapore, Malaysia, and the Ukraine. Roger came to Ohio University in 2004 following 12 years at Texas Christian University and served as School Director from 2005-11.
Roger's current research focuses on cross-platform uses of media. Articles co-authored with Tang Tang appear in recent issues of Mass Communication and Society, Journal of Broadcasting & Electronic Media, International Journal of Sport Communication, and Journal of Sports Media. Roger also focuses on the personality attributes that lead to career success in the creative industries. He published articles on the topic in Journalism and Mass Communication Educator and Journal of Media Education, and has presented papers/panels at the Broadcast Education Association (BEA) and Association for Education in Journalism and Mass Communication (AEJMC) conferences. Roger has also published research in Communication Theory, Journalism and Mass Communication Quarterly, and Media Management Review.
Inspired by a group of proactive freshmen, Roger created the Media Arts and Studies in LA Program. He and 20 students travel to Los Angeles each Spring Break to meet OU alumni, attend productions, and tour major studios and production companies. Roger also regularly teaches The Business of Media, Mass Communication Theory, and Audience Research. He currently Directs the Media Sales Institute, a two-week workshop at OU sponsored by the National Association of Broadcasters Education Foundation.
Roger loves funk music and is a die-hard Kansas City Chiefs fan (and season-ticket holder). He is also fascinated with stand-up and improv comedy (watching, not performing). He considers Richard Pryor to be a true genius, has watched each episode of Seinfeld at least 643 times (only a slight exaggeration), and considers a 1976 Tonight Show appearance by Steve Martin to be a transformative event. He created the course, Leadership and Humor for the Creative Industries, as part of his 2011 University Professor Award, and served on a panel about the famed Second City Comedy Theatre at the AEJMC conference in Chicago.
Ph.D. (Mass Communication), Indiana University
M.S. (Mass Communication), Arkansas State University
B.S. (Radio-Television), Arkansas State University
Sun, May 1, 2011
by Clayton Burnett