The Social Media Certificate program is offered through the School of Media Arts and Studies. The Social Media Certificate blog highlights students participating in the program. For more information, click here or contact Coordinator Karen Riggs firstname.lastname@example.org. The Social Media Certificate blog is written by Alayna Hutchinson.
Senior Integrated Media major Chrissy Grubb is a stand-out student in the Social Media Certificate. This past year, she completed a Social Media Marketing internship with Sherwin-Williams. She talks about her internship, on-campus social media experience, and how the certificate coursework prepared her for her role.
What did you do at your internship?
At Sherwin-Williams, I assisted with daily community management of social channels like Twitter, Facebook, and Instagram. I also moderated daily user-generated content and uploaded UGC posts to the website. I collaborated with external ad agencies for social media content and created visual guides on internal digital tools.
What are some things you learned from your internship (specifically in terms of social media, and managing a large business’s social media)
From my time working at Sherwin-Williams, I learned so much. I learned how to moderate reviews and user-generated social content, upload metadata of valuable assets, and create visual guides for various social tools. Not only did I learn real, applicable social media and marketing knowledge, I got to experience and be a part of a global corporation and interact with advertising agencies, other internal departments, and partners. I sat in on phone calls with agencies and corporate partners each week and was able to give my own feedback for new campaigns and content.
How did the Social Media Certificate help you? Did you talk about it in your interview? Were there any classes or professors in particular that really prepared you for the position?
The Social Media Certificate prepared me by providing me with the baseline of social media knowledge and skills needed to get me to that next step. With what I learned in the Social Media Certificate coursework, I was able to show hiring managers concrete proof of what I learned and how I can apply it. The class JOUR 4530 - Strategic Social Media was the most helpful in terms of creating social media campaigns for actual businesses. I was able to use the campaign I created for that class to help me land my internship at Sherwin-Williams.Aside from the certificate, how have you gained social media experience on campus?I work and have worked several social media positions on campus, such as managing the social media for the Bobcat Depot and taking daily photos for the official Ohio University Instagram account. I also run and manage The Black Sheep OU, a part of a national college comedy company that spans 200+ campuses across the U.S and have managed the social media for several camps and workshops for different colleges at Ohio University.
Follow Chrissy on Twitter @ChrissyGrubb
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