MDIA Lecturer of Video Production, Andie Walla, and Bob Burnett, a Scripps Howard Visiting Professional, co-taught a special topics course called Producing for Clients (MDIA 4904) fall semester. As professional video producers, Andie and Bob felt like they had lots of client experiences to share with the students. “I’ve spent most of my career in the field working for clients, so this course was a great way to expose the students to the skills that took me a couple years after undergraduate school to learn,” Walla said.
The class was designed to introduce the concept of what it’s like to work with clients in the real-world as freelance producers. Proposals, budgets, professional communication, and actual product delivery were all covered in the class. “As a senior studying Integrated Media, Producing for Clients was an extremely valuable class to me. Andie Walla and Bob Burnett provided us with knowledgeable information about their experience working with clients,” said Josie Pommering, a student in the course. The final project for the students was to actually experience producing for a client with an on-campus partner. One of the clients the students partnered with was Alden Library.
Students met with Scott Seaman, Dean of University Libraries, and his team to gather information about what the library wanted in a video. The students took this information and created a proposal. “We decided to create a video that would show how president Alden impacted Ohio University and how the students today utilize Alden Library,” Pommering said. Once the library approved the students’ idea, they started production. This was a group effort to conduct several interviews and shoot b-roll in Alden Library. “We each had set positions on our eight-person crew. I was Associate Producer and interviewed students and faculty,” stated Pommering. After lots of hours of editing, the library was very happy with the final project.
Pommering said that “Andie and Bob were there to assist us with B-roll and interview tips. It was great to get their input in throughout the process. When I graduate, I hope to use my skills I've learned for media production for social justice issues. This class helped me get a feel for what it's like working with clients. Andie and Bob provided us not only with information, but with their time when we had questions.”
Skills that the students learned in this course were a compliment to the unique experience of producing for an on-campus client. University Libraries has published the student video here.