The School of Media Arts & Studies has created a partnership with the Ohio Bureau of Motor Vehicles (BMV) to conduct research on customer satisfaction. Dr. Drew McDaniel, director of the School of Media Arts & Studies, has connected his graduate Quantitative Research Methods (MDIA 6020) course with this project.
This partnership has been in the making for the past two years, through an alumnus of the E.W. Scripps School of Journalism, John Born, BSJ ’85 and MSS ’93, the director of the Ohio Department of Public Safety. Born kept in contact with the Scripps College of Communication and alerted the School of Media Arts & Studies when the project was available.
The class will be designing and pre-testing a customer satisfaction survey for the Ohio BMV. Each student will be an active contributor in this project by helping to design the questionnaire with the possibility for some students to potentially collect data after the survey is created later this summer.
The MDIA 6020 course emphasizes the most common methods used in communication research and deals with both the research design and strategies of data analysis. McDaniel hopes to use this project as an opportunity for his students to create content for a real client alongside developing the skills required to do this type of research.
“I hope to train students in sound ways of developing questionnaires for surveying purposes,” McDaniel says.
Nune Grigoryan, a first-year Ph.D. student in the School of Media Arts & Studies, explains why she’s excited for this project, “This partnership gives an opportunity to extend our networking outside the boundaries of Ohio University. It is a way of connecting to the greater community, and it can be beneficial in terms of developing a sense of social responsibility even though I am an international student.”
This telephone callout-style survey will contain content unlike previous customer satisfaction surveys. Although the class is still in the preliminary planning phase, McDaniel is confident this will be much more user-friendly and have a better response rate than other questionnaires.
To see more photos of the class planning the Ohio BMV survey, click here.
Original article by Danielle McCarthy