MDIA alumni Kevin White recently achieved platinum-record status for his work on G-Eazy’s third studio album “When It’s Dark Out.” Partnering with featured artist Marc E. Bassy and a few others, White wrote the album’s fourth single, “Some Kind of Drug.” After the song was written it was pitched to G-Eazy, who then added the rap elements while Marc sang the hook. The album was released on December 4th, 2015, and was certified platinum by July. “Some Kind of Drug” has just recently been released as a single on November 16th, 2016.
After graduating from Ohio University’s School of Media Arts and Studies in 2010, White spent time interning for different production companies, while also producing music of his own in addition to engineering. Eventually he met his production partner, Mike Woods, and together they spent time in New York working with different managers and studios. In 2014, they worked with Trevor Jackson, a singer who has collaborated with rapper B.O.B., in addition to doing work with SNL’s group, Lonely Island. Following this, White and Woods came out to California on a whim. They were able to set up time in the studio at Paramount Recording for two weeks, and it was only a matter of months before they had officially moved out to Los Angeles.
From the connections made during the two weeks at Paramount, White was introduced to Marc E. Bassy, which led to the G-Eazy track. In addition, he worked on a song with Jay Sean feat. Sean Paul called “Make My Love Go.” Currently, he is working to develop his act and the artists he has signed. These include Kiana Lede, who is working on her debut project, and Andrew Bazzi, who is also just beginning to release music. Overall, White plans to continue making music and connections in the industry.
Looking back on his time at Ohio University, White offers three key pieces of advice to current and future MDIA students. First, he suggests taking time to figure out exactly what you want to do in the industry, including what genre you hope to work in and what places are best for that type of work. Second, he advises to be prepared for your first plan to fail. “You can’t predict at exactly what time your success will come,” he says. Lastly, he concludes by stating that you should “make sure you really love what you’re going to do.”
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