NBC News recently published an article featuring MDIA alumni Robert Nyerges and Matt Hardman for their short film “April's Way.” Monica Luhar of NBC News had the following to say about the film “April's Way.”
Launched by director Robert Nyerges, the Kickstarter campaign for "April's Way," a short film, began Oct. 20 and will end Nov. 20. The title "April's Way" is a reference to the month of April, when the riots began following the acquittal of four LAPD officers in the videotaped beating of black motorist Rodney King.
The short film follows the story of Sung-Min (played by Tom Choi from MTV's "Teen Wolf"), a Korean-American merchant who struggles to protect his family and defend his market during the six days of looting, arson, and violence that spread from South Los Angeles (formerly South-Central Los Angeles) to Koreatown.
via NBC News
Discussing his inspiration for the film, Nyerges recalled MDIA professor Arthur Cromwell's History of Primetime and learning about the 1992 LA riots. “I remember that class being one of my favorite, but I remember the lecture about the LA riots, specifically, to be especially compelling.” After doing much research on the topic, Nyerges realized that there was a mostly untold perspective of the LA riots, the Korean perspective.
To bring this idea to life, Nyerges and Hardman decided to crowd fund their movie through a Kickstarter campaign. This decision came as a realization that crowd funding allowed them to finance their movie, while simultaneously building an audience for it. “By doing it through Kickstarter we realized that we could turn our audience into collaborators,” said Nyerges.
Nyerges and Hardman believe their success can be attributed to perseverance, ethical creativity and the amazing Bobcat network in LA. For Nyerges, who had the choice of going to grad school or working on the production staff of Spielberg's Lincoln, perseverance was particularly important. Rather than go back to school, he decided to follow his dream and risk it in LA.
According to Hardman, being authentic in one's creative work and business relationships is the key to success in the media industry especially. Both credit the extensive and always supportive Bobcat network for media students in LA. “We've received so much support from the MDIA alumni,” said Hardman. “There's constantly jobs down here for media professionals.”
The duo also cite the hands on opportunities provided by 419 Productions as a big part of their success in transitioning from students to professionals. “419 offered us incredible hands on, creative experiences and really taught us how to work collaboratively with other creators,” said Hardman.
When asked what tip they would give to current MDIA students, the two agreed on the importance of putting your all into each project and using those contacts to network into the next job. “Every job I've had in this industry can be traced back to that first gig on the production staff of Lincoln. Once that was over, I leveraged those contacts to get my next job, so on and so forth” said Nyerges.
To support the Kickstarter campaign for “April's Way” please click here
To read the article in full please click here.
Image: Cinematographer Nicholas Wiesnet with "April's Way" lead actor Tom Choi.
Courtesy of Robert Nyerges
Original Article by Monica Luhar.