Networking has traditionally been something that is done face-to-face. Until the 21st century, through handshakes, conversations and the exchange of business cards, professionals were only able to make connections with one another in person. The digital realm has changed all of this. Through websites, phone apps and social media, the way professionals network today is much more efficient and far-reaching.
For those who are extra social media-savvy, networking through these various mediums can be a great way to make connections and find companies that you want to work for. Here are the best ways to use some of the most popular social media sites for all of your networking needs:
Created for the sole purpose of connecting professionals and networking, LinkedIn is by far the best social media platform to use if you’re looking to network this way. You can search companies, find people who have your dream job, apply for jobs and join groups of people who have similar interests. Upon listing all of your prior job experience, employers can search for you and connect with you based on your specific experiences. If you’re not on LinkedIn – create one now! It’s the best way to begin your social media networking experience.
Twitter is a great networking platform because of how many companies are on it and professionals use it to communicate with one another. Because of the way the site is set up, you can follow these companies and have them in your feed without them having to follow you back or add you as a friend. This is a great way to keep up to date with what they’re doing, as well as what is happening in the industry. You can also use Twitter to participate in live chats, which is a great way to converse and connect with like-minded people.
Although Facebook is not traditionally used to network, there are plenty of ways to make connections here. Just like Twitter, you can like/follow companies that are the most interesting to you. By sharing their posts and staying up-to-date with the content they are pushing out, you will not only know when they’re hiring next, but you’ll have a great base knowledge on the company for future interviews. You can also network through Facebook by searching and finding events to attend. Many times, networking events in your area will have accompanying Facebook events where you can get more information, see who’s attending, and connect with people before the event takes place.
By Mira Kuhar, certificate student coordinator