(photo via Health Gauge under CC by 2.0)
By Kelsey Miller, Senior Assistant Director of ImPRessions
Fitness is more of a business now than ever with the incorporation of fitness and social media. With gym selfies and new trendy workout gear being all the rage (whether you actually worked out or not is another story), you can say fitness is a profitable business to be in.
Social media makes it easier for people to network, share their fitness journeys, including recipes, exercises and even their struggles. With that being said, social media also makes it easier for personal trainers to market themselves. This morphed into a whole new way to train: online training.
According to Business Know-How, in order to sell to a millennial, you need to know how they operate. They love technology, they like to be busy and they do NOT like to be sold to. These are key insights for a personal trainer. Trainers took these insights and adjusted their training style to cater to millennials: take it online.
Online trainers will create a personalized workout regimen for each client as well as a diet regimen (if requested). Serious clients will do research behind the exercises if they don’t know how to do it, do the workouts on their own time and check in with their coaches every week to touch base with questions, concerns and progress updates.
This option of training is not ideal for a person that is not familiar with working out or for the person that really likes the face-to-face contact with their trainer. What this does offer is an easier, less expensive way to train. Clients can work out on their own time at any gym and is not limited to the trainers where they live.
This can also create a sense of crowdsourcing. Brittany Dawn is an online coach based out of Texas that trains hundreds people all over the country. When clients sign up for a program, they get full access to a Facebook group of all the people that Dawn ever trained. Because Dawn appeals to mostly women, her clients will turn to this Facebook group for an outlet during their fitness journey.
Women turn to the group for motivation, support and advice. With more than 1,000 members in the group, there is no shortage of help to help with a clients’ problems. Questions about recipes are common, but most posts are about sharing successes, rooting people on and helping people through the frustrations of losing weight.
The relationships made through online training are unmatched. You see many online communities help people get through difficult times to help shrink the world, but having fitness online communities are unique because they are reaching one common goal: to love themselves and get more confidence.
To look for online trainers, it’s as easy as turning to your Instagram! Most trainers that you admire on Instagram likely offer online packages.