photo via The Job Window
As you’re sitting in class listening to lectures and taking notes, have you ever wondered what exactly you can do with your degree? In today’s world, the job market is quickly shifting and careers go in and out of demand faster than you can say, “please hire me.”
This can get especially tricky with social media, as it’s still a fairly new job field. The best careers are still emerging as companies are figuring out exactly how they can benefit from integrating social media into their every day work. This small list of social media jobs is only the beginning of what you can do with your certificate in social media studies, and hopefully it will spark an idea of what you’d like to do after you’re out of college and in the real world.
1) Social Media Strategist
Do you like to write? Do you enjoy brainstorming campaigns ideas? Are you obsessed with the way that companies present themselves to their target audience on various social media platforms? If these sound like things you’d like to do on an every day basis, you may want to look for social media strategist jobs! A social media strategist is the voice behind the brand’s social media presence. This person needs to know the message the company is trying to get across and what audience they’re looking to connect with. Drafting posts, replying to consumers’ questions and formulating campaigns are just a few of the many tasks that this job requires.
2) Social Media Optimization Analyst
While a social media strategist covers the creative side, this position works with the analytical and research-oriented tasks of social media. It’s important for companies to know why they’re posting the things they are. A social media optimization analyst’s job is to discover what the audience of their brand likes, the way they act day-to-day and how they respond in certain situations. They are also responsible for keeping up to date on social media trends, and relaying that information back to the strategist who then creates posts and campaigns around what is working well for other brands and companies.
3) Digital Marketing Coordinator
While this job isn’t just focused on social media, there are many day-to-day tasks that involve extensive knowledge of the social media sphere. Digital marketing coordinators are in charge of all the online efforts of a company. They run the website, help out with social media, create email campaigns and much, much more. In this type of job, knowing how to integrate social media into all aspects of your work is key. Putting up live streams of your company’s Twitter on the website, engaging your email audience in a Facebook contest and drafting posts directing your audience back to your company’s webpage are all examples social media-related tasks that this type of professional deals with every day.
4) Content Curator/Aggregator
While this job may fall under the duties of the strategist, many companies will hire a professional to specifically curate/aggregate content for their social media sites. A content curator does not create their own original content; they search and pull content from other sites to share to their audience. This can be very beneficial for your company because it makes your brand look credible. Sharing things that other companies like yours have written shows that you’re not just endorsing your brand specifically, but you’re endorsing the work that you and other similar companies do. This is also a great way to pull in more content without having to labor over creative ideas and witty posts.
By Mira Kuhar, certificate student coordinator