Imagine yourself sitting face-to-face with the person who has the power to hire you for your dream social media job. You are sitting with this person because they saw your potential. What would happen if this powerful person asked you to demonstrate your knowledge of the social media industry? Would you know what to say? If s/he asked to see examples of your knowledge, would you be able to deliver the goods?
When you think about yourself as a hirable commodity, what social media experiences have you gained in the classroom, through internships, and jobs? If you’re a senior, you probably have accumulated a decent amount of knowledge of the industry. However, if you are just starting out, how are you expected to have knowledge?? Whether you are just getting started in your social media journey or have already gained valuable experiences, there is one thing you can do that will set you apart from your competitors: blogging.
Blogging can be one of the most valuable resources you use. As an upcoming social media professional, you need to find any way to differentiate yourself from your competitors. According to incomediary.com, some of the benefits of blogging include getting a job, becoming a published author, establishing yourself as an expert in social media, and staying up-to-date with current social media literature. Whether you are just beginning your journey or are ready to take a leap of faith and enter the professional world, your social media blog will differentiate you and provide you with a tangible product for your portfolio.
To begin your blogging journey, here are my tips to help you get started:
Pick a focus. Which aspect of the industry intrigues you? Are you passionate about helping people with their listening and monitoring strategies? Do you want readers to understand the value of citizen journalists on social media? Would you prefer to be a social media generalist? Just remember, the focus you choose is the one you need to maintain.
How often do you plan on posting? Blogging can be time consuming, if done correctly. It’s not like a rushing to finish a homework assignment two hours before it’s due. Give the writing process the respect it deserves. You can post once a week, twice a week, once every two weeks, etc. It’s up to you. Once you decide, you must maintain consistency.
Who is your target audience? If you are speaking to a technical social media audience, write in a professional tone. I recommend this approach since it will enhance your portfolio.
Which blogging website do you want to use? There are many free sites. I suggest wordpress.com. It is not the only site, but it is widely known.
How do you plan on disseminating your blog? Which social networking sites can you use to showcase your work? A site I recommend is LinkedIn. It is a professional networking site; you are, or will be, a social media professional.
By Hailey Sweitzer
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