It’s obvious that companies are beginning to realize the importance of social media. You see this every day on your timelines and newsfeeds through promoted post, contests, curated content and posts that contain sales ads. Brands are getting involved with social media because that’s where their target audiences are. No matter the demographic, rest assured you will reach your consumer group through promotion on social media.
But what’s the best way to go about this? It’s hard to guarantee relevant content around the clock when you’re only in the office from 9-5. Luckily, this problem was recognized and there are now many ways to get around this. Through post scheduling, you can stay relevant with your consumers through all hours of the day, especially during the times of peak social media use. Here are a few ways that you can schedule your posts through three of the biggest social media platforms used by brands: Facebook, Twitter and Instagram.
The best and easiest way to schedule Facebook posts is organically through Facebook itself. The fact that they have this option makes posting much smoother; when you can organically schedule content it’s more likely that the post will be sent out at the right time and look the exact way you want it.
You can also schedule posts for Facebook through Hootsuite. This is a social media management system that allows you to schedule posts, track what people are saying about your company and much more. You can connect your Facebook account to Hootsuite and start scheduling content with only a few clicks of your mouse.
Because there is no way to organically post content through Twitter itself, using scheduling apps and programs is the way to go. As mentioned before, Hootsuite is a great program for this. It actually works best with Twitter, as it has many more features for tracking and posting than any other social media platform.
Buffer is another great program to use if you’re interested in scheduling your tweets. Not only does it post things for you, it goes beyond that and detects when your followers are most active and helps you set up a posting schedule based on those times. Out of all the social media platforms, Twitter is definitely one of the most important to have scheduled content for since it’s a constant updating feed of news and information.
Social media managers everywhere had their lives changed this past August when Hootsuite released an Instagram scheduling feature. Before that, there was really no reliable way to schedule your posts. Programs such as Latergramme and ScheduGram filled this void for a while but aren’t the most user friendly and take more time to deal with than they’re worth. With the Hootsuite Instagram scheduling feature, you can keep content consistent across the board since this social media management site is compatible with Facebook and Twitter.
Although you have to download the Hootsuite app to schedule these posts, it’s a step in the direction of all platforms having the ability to be automated. In the end, this new addition helps both businesses and consumers stay connected through all hours of the day.
By Mira Kuhar, certificate student coordinator
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